Agency: Kaldor Brand Strategy & Design


Of the many brand strategy projects I’ve worked on, Carscadden is among my favourites. The small architecture firm’s family-like staff was a joy to work with. I interviewed the firm’s entire staff, as well as a range of clients, contractors and competitors, to identify what’s unique about Carscadden, then articulated my findings in a set of brand pillars and personality traits. Those informed development of a brand story and a Kaldor-designed visual identity (which remains one of my all-time favourites). You can read Carscadden’s brand story below.

Brand Story

At Carscadden Stokes McDonald Architects, we’re problem solvers. We believe that every design problem has a best, most elegant solution — and that we can't give up until we find it. Then we see our idea through until it becomes an inspired, functional, and well-considered building. We're with our clients from the beginning of a project until the very end — we do the thinking, the drawings; we’re at meetings and on site. No detail is too small for us to care about or tend to. As a result, our clients can be confident that our shared vision for a project will come to fruition, on time and on budget. 

We’re proud to have made our name designing and building some of British Columbia’s most respected recreation facilities. Carscadden knows rec better than any other firm. We understand the unique needs and constraints associated with recreation architecture, so we can navigate them effectively and efficiently. Most importantly, we have a deep commitment to and passion for building facilities that will bring joy to the communities that use them. 

The way we see it, architecture has the capacity to change communities for the better. The Carscadden team is deeply invested in where we live and work — our Downtown Eastside neighbourhood, the communities in which we build, the planet we live on. This investment is a powerful driver in the decisions we make: from what and how we build, to how we get around, to how we spend our free time. Many make similar claims; Carscadden lives them. We walk the walk – or rather, we bike the bike. 

Image of Carscadden's work from Western Living Magazine