It’s rare that I get to have this much fun with brand and copy. Point Blank gave me free rein (yes, that’s the right ‘rein’) to write boldly. This in itself isn’t unusual. What is: they accepted my recommendation to be brazen. In fact, they embraced it. The result: their brand identity and their new website actually stands out in a sea of sameness. I’ll let the work speak for itself, because I’m pretty f#cking* proud of this one.

*borrowing a bit of Point Blank’s brazenness