I'm a copywriter, content specialist, and brand strategist. Most importantly, I'm a storyteller. 


My Story

In 2015, I quit my job to tell stories full-time.

I’d always been a storyteller. As far back as I can remember, I wrote stories – teen detective novels, romance novellas, plays and movies, which I forced my young cousins to enact. For my undergraduate degree, I studied stories (or English Literature, as it’s officially known). For my graduate degree, I did my capstone research project on how non-profit organizations use storytelling to build brands.

It took some time for me to realize that storytelling could be not just a passion, but a career. That the world’s insatiable appetite for content meant a bottomless demand for good stories, well told.

So I quit my job to become a full-time freelance storyteller. I didn’t have any clients or a plan or (if we’re being totally honest) much money in the bank. It was rash and a little reckless. And it was the best thing I’ve ever done.

Since going freelance, I have collaborated with a number of inspired agencies, including Briteweb, Resonance, Wallop, Letterbox, Kaldor, and Switchboard PR. You can see samples of the work I’ve done for and with these clients here.

Specialty Sectors

Over the years, I've zeroed in on a couple of industries that I'm passionate about: travel & places, social impact and technology. Though at first glance these sectors might appear to have little in common, they share something important: brands that have great stories to tell, and that understand the importance of telling them well. 

My impact work has included projects for clients including Uncharted (formerly Unreasonable Institute), Run for Water, Tavia, Rockefeller Philanthropy Advisors, Pure Green Fund, Uno a Uno, Educating Girls in Rural China and Digital Green. 

In the travel / tourism sector I've worked with clients including Bahia Hotel & Beach House, Vivo Resorts, Four Seasons Resort and Residences at Costa Palmas, Tahoe Beach Club, Equity Residences, the Business Improvement Associations of Ambleside and Dundarave, and Suncadia Resort.  

I've also collaborated with technology clients like Grow (formerly Grouplend), Starling Minds, Accelerate Okanagan, and Spark (Real Estate CRM). 


First and foremost, I’m a copywriter and content specialist. If it has words, chances are I’ve written it: websites, print publications, blog posts, video scripts, eblasts, advertorials.  

I’m also a brand strategist. Together with my agency partners, I work with companies to develop brand messaging that resonates with the right audiences in the right way. Because brand strategy documents are intended to be used internally, I’m unable to post much of my brand strategy work online. If you would like to see or discuss the brand strategy documents I’ve written, please email me at chelsea.herman@gmail.com. I’d be happy to walk you through my work.