Wallop
Positioning Statement, Purpose Statement, Brand Pillars, Brand Story, Travel Manifesto
Specializing in luxury travel and experiences, Wallop is one of my most frequent—and favourite—agency partners. My first project with them? Helping them develop their own brand framework. I suspect it was a test to see how we work together. And given how often we’ve collaborated since, I think I passed Below you’ll find the brand story I developed for them, plus positioning pillars and the newest addition to their brand strategy: a Travel Manifesto.
Brand Story
We’re Wallop, a digital marketing agency specializing in travel. More specifically, we focus on one-of-a-kind luxury travel brands—independent hotels, resorts and bucket-list travel experiences. We’ve visited and partnered with some of the most admired travel brands in the world, so we understand what you’re up against: OTA gouging, a fragmented digital marketplace, Instagram influencers. We know all the players, the service providers, the snake oil salesman. Most importantly, we understand the highly discerning travelers you’re targeting — what they want, what they value. We’ve built a proprietary approach around this expertise, accumulated over a decade specializing in travel. Our approach is the foundation of every engagement, but our solutions are always tailored to your unique needs. Your property is like nowhere else on earth. Why would your digital strategy look like anyone else’s? It shouldn’t. And with Wallop, it doesn’t.
We know you take exacting care with every detail of your property, from tiles to towels. And what you do for the physical experience, we do for the digital. We consider ourselves an extension of your team, which means we sweat the small stuff, making sure every pixel is in place, and that our work captures the magic of your brand. Because your brand isn’t a list of amenities. It’s not about high thread counts or the best tableware. It’s about experiences. Memories. It’s about people choosing to spend their precious time with the most important people in their lives — at your property. It’s about what it feels like to be your guest. Those are the stories we’re here to tell. And we take great pride in telling them beautifully, compellingly, memorably — with words, photos and moving images; on websites, in branded video, and across every digital touchpoint. So your stories reach the right people, at the right time, and help them see why your property is the right place to spend those most-important moments.
You’ll like working with us. The same qualities that make us great storytellers — curiosity, empathy, humor — make us great people to work with (or so we’ve been told). We’re an independent, highly personal team who act and speak like real people — no buzzwords, no bullshit. We place a lot of value on culture, and the foundation of that is fit: recruiting and retaining a talented team that embodies Wallop’s values. We feel the same way about the clients we work with. We value fit because when people click, strong relationships are born. And great work follows.
At the end of the day, we’re inspired by what our clients are doing at hotels, resorts and camps around the world. We’re proud that our work provides a window into the wonderful, one-of-a-kind experience of being there.
Positioning Pillars
In increasingly crowded marketplaces, it can be challenging to encapsulate what makes a company unique in a single sentence or two. Most often, what sets them apart is a combination of factors. These pillars help us tell more of the story.
We’re storytellers. No, but, actually.
Your brand isn’t a list of amenities. It’s not about the highest thread counts or the best tableware. It’s about experiences. Memories. It’s about where and how people choose to spend their precious time with the most important people in their lives. It’s about what it feels like to be your guest. Those are the stories we’re here to tell. And we take great pride in telling them beautifully — with words, photos and moving images; on websites, in branded video, and across every digital touchpoint. So your stories reach the right people, at the right time, and help them understand why they should choose to spend those most-important moments with you.
We’re all about travel.
We focus on travel because we love it—the way it opens us up, challenges us, forces us to grow. We love how powerfully people connect with places, and are delighted that our work helps facilitate those connections. Over the years, we’ve visited and partnered with some of the most admired travel brands in the world, and we understand what brands in your sector are up against: OTA gouging, competition with vacation rentals, Instagram influencers. We know all the players, the service providers, the snake oil salesmen. But most importantly, we understand the highly discerning travelers you’re targeting—what they value, what they really want. What travel means in their lives. We’ve built our proprietary approach around this expertise, accumulated over ten years specializing in travel. That approach is the foundation of every engagement, but our solutions are always tailored to your needs, and how we can best help your brand grow its potential.
We know our stuff.
We’re experts in luxury travel, yes. But we’re also experts in the services we deliver — brand and digital strategy, storytelling, design and technology. We keep our finger on the pulse of what’s happening in these areas, both general and specific to travel. That means your strategy is always based on what’s working right now, for other brands in the travel industry (and beyond)—as well as what promises to be effective in the future. And we’re experts in guiding our clients through our creative and strategic process, with a tried-and-true approach we’ve been refining for 18 years. Combine travel expertise with brand and digital expertise. Layer on industry-leading creative work. Add a team that’s easy and fun to work with. That’s Wallop.
We’re real people.
You’ll like working with us. The same qualities that make us great storytellers — curiosity, empathy, humor — make us great people to work with (at least that’s what we’ve been told). We’re an independent, highly personal team who act and speak like real people — no buzzwords, no bullshit. Ask our clients, and they’ll tell you: we’re honest and transparent with them, making sure they have the most accurate and complete picture possible, so they’re able to make informed decisions. As a company, we place a lot of value on culture, and the foundation of that is fit: recruiting and retaining a talented team that embodies our values. We feel the same way about the clients we work with. We value fit because when people click, great work happens.
We’re as invested in your brand as you are. Well, almost.
We know you take exacting care with every detail of your property, from tiles to towels. From arrival to departure. And what you do for the physical experience, we do for the digital. We’re an extension of your team, so we sweat the small stuff. Making sure every pixel is in place, and that our work captures the magic of your brand. At the end of the day, we’re inspired by what our clients are doing at hotels, resorts and experience brands around the world. We’re proud that our work provides a window into the wonderful, one-of-a-kind experience of being your guest.
