ecoligo
Positioning, Brand Personality, Audience Profiles, Core Messaging
Agency Partner
ecoligo is working to save the world from the disastrous effects of climate change by connecting private investors with companies in emerging markets who want to switch to solar energy. When we started working with ecoligo, it was immediately evident how dynamic and inspiring their team was. Their brand did not have the same effect. They needed a brand strategy and new visual identity—followed quickly by a website—that communicated with the same passion as ecoligo’s people, and that conveyed the urgency of the work they’re doing to save the planet. Brand personality was a big win with these folks. For some teams, a custom brand archetype really resonates and is embraced with open arms. ecoligo was one of those teams.
Brand Story
Our planet is in trouble. To reverse the course of climate change, we’re going to need all hands on deck—individuals, government bodies and businesses; from the biggest corporations to the smallest companies; in the world’s largest economies and in emerging and frontier markets too. Unfortunately, in some countries, businesses that are keen to implement sustainable energy solutions often struggle to access the affordable financing they need to do so.
That’s where ecoligo comes in.
We connect companies in the global south that need financing for their clean energy projects with crowdinvestors who want their money to do good in the world. But ecoligo isn’t merely an intermediary between investors and solar-seeking companies. Instead, we provide solar as a service, which means we own and manage the energy projects funded through the ecoligo crowdinvesting platform.
Why does that matter? Because it allows us to provide unparalleled accountability and oversight to ensure projects stay on track—and deliver both the environmental and economic returns we’re after. Investors get a solid financial return, and our solar clients get an energy provider that’s fairer, more efficient and more meaningfully invested in the performance of each project. And besides being cleaner, our energy is also significantly cheaper, which can have additional economic benefits within our clients’ businesses and in their communities. A pretty nice bonus, we think.
Of course, the greatest impact of what we do is on the planet. We’re here first and foremost to save the world from the disastrous effects of climate change. It’s what motivates our team to show up and work hard, day after day. We’re proud to be part of a growing movement of companies innovating solutions to the most urgent crisis of our time. So far, our projects have prevented—or will prevent—over 330,000 tonnes of carbon dioxide from entering our atmosphere. That’s like offsetting 115,000 round-trip flights between London and New York. And we’re just getting started.
Join us.
Brand Personality
Meet the eco-Crusader.
Passionately committed to halting the climate crisis, the eco-Crusader is a champion for change. A promising fighter in the highest-stakes battle of our time. It’s a do-or-die endeavor, so the eco-Crusader does. Though guided by a bold vision for a better, greener future, the eco-Crusader is neither an idealogue nor a dreamy idealist. They’re a doer—a roll-up-their-sleeves, fix-what’s-broken systems thinker with a keen sense of what action needs to be taken, how, and why.
Though they don’t seek the limelight, the eco-Crusader finds themself leading, quietly. Naturally. Their steadfast dedication to making changes that matter inspires those around them, making others feel like the climate crisis isn’t a lost cause, but rather a challenge that requires the attention and action of all. Together. Now.
Character Traits
Positive
The eco-Crusader’s vision for what could be is what many would call ambitious. Audacious, even. They’re fine with that. They know that only by remaining hopeful—by continuing to believe that better is possible—will they be able to stay the course, and attract others to join them on their journey. The eco-Crusader is well aware of the grim realities of climate change—of the urgency involved—but knows no one is motivated or inspired by a doomsday vision. Their glass-is-half-full, onward-and-upward approach to saving the world is galvanizing to many.
Tenacious
There’s no challenge too daunting for the eco-Crusader—in fact, the more complex a challenge is, the more determined they become. They know that tackling the climate crisis is going to be an uphill battle—an unyielding slog. And so the eco-Crusader will not yield. Will never relent. The source of this tenacity is part passion for solving sticky problems, and part moral duty. After all, what choice do they have? There is no Planet B.
Real
With the eco-Crusader, what you see is what you get. Their humanity—their straightforward down-to-earthness—attracts and engages others and gets them onside. The eco-Crusader is honest and transparent, able to admit to their mistakes and to respectfully call others out on theirs. Their easy authenticity makes them relatable and easy to trust.
Collaborative
The climate crisis is a come-one-come-all, all-hands-on-deck kind of challenge that requires the best and the brightest to join forces and attack the problem from all angles. The eco-Crusader a good team player who places high value on collective work that is focused toward an outcome, deriving satisfaction from adding a specific piece to the whole. And in times when leadership is what’s needed, they lead. The eco-Crusader is a dynamic people person, adept at both speaking and listening, and able to recognize opportunities to connect disparate players from across their vast network to create something greater than the sum of its parts.
Approachable
The eco-Crusader is wicked smart, there’s no question. But they know the only way to win over hearts and minds is to speak to people on their level. To be someone people want to talk to. That means meeting others where they are, whether they’re fellow eco-experts, or brand-new to the cause. When in doubt, the eco-Crusader airs on the side of being warm, accessible and open to any and all questions.
Grounded
Some environmentalists could be accused of having their heads in the clouds. That’s not the eco-Crusader, whose feet remain planted firmly on the ground. At the end of day, the eco-Crusader is inherently sensible and pragmatic; results-driven and delivery-oriented. They hate waste, whether that’s time or material, and believe in doing things right the first time. With measure-twice-cut-once precision, they’re a pragmatist whose consistent competence results in reliable, steady progress—and inspires confidence in others.
