Fort Capital

Brand Story, Website Copy

I will admit that when Fort Capital first approached me about helping them with their website, I didn’t think it was a great fit. Investment banking feels pretty far away from my two primary specialties—impact and travel/experiences. Finance is not my forte. But after one conversation with these folks, I wanted to work with them. Because they’re great people who care deeply about what they do, and the people they do it for. They truly do elevate investment banking—their big idea, which I can’t take credit for (and which is crazy-close to the “camping, elevated” idea I had developed for Surf Grove a year or two earlier). What I was responsible for was bringing this core brand idea to life in their story and throughout their new website.

Brand Story

We’re Fort Capital. From the start, we’ve been determined to approach investment banking differently. We’re an alliance of independent investment bankers, many of whom left the world of big-name banking looking for something better for our clients and for our own careers. Most of us grew weary of spending our days consumed by corporate red tape; bound by policies created with the bank’s interests in mind, and not the clients’.

At Fort, we’re free to do the hands-on work we love, for the clients we choose, and our clients’ interests come first. Always. We start every collaboration with one fundamental question: what does our client want to achieve, and how can we help them get there? Then we build them the very best, most strategic team for the job—from our own ranks and from our network of collaborators, across Canada and around the world. 

Because at the end of the day it’s not about us. It’s about our clients and the businesses they’ve built, often from the ground up. We align our definition of success with theirs, and doggedly strive to achieve it. And we do succeed—for our clients, on their terms—day after day; deal after deal. We’re great at what we do in part because we’re experienced experts in our field. But more importantly, we genuinely care about each client and every deal we take on. Simply put, we’re personally invested. Because business is personal, to our clients and to us. 

It’s a more rewarding, collaborative and client-centered approach to investment banking. If you ask us, it’s the way investment banking should be.

Welcome to Fort Capital. Investment banking, elevated. 

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