BC Centre for Innovation & Clean Energy (CICE)

Positioning Statement, Brand Personality, Audience Profiles, Messaging, Web Copy, Video Script, Media Releases

Agency Partner

It’s always exciting to work on something brand-new. That was the case with the BC Centre for Innovation & Clean Energy (CICE), which had startup funding, an ambitious mandate—and a breakneck timeline to get a brand launched into the world. Thankfully, I was energized by their team, and we were able to develop a strong brand identity, with compelling messaging, at a truly dizzying pace. How could I not? The future of the planet is at stake.

Brand Story

An independent nonprofit with startup funding from both the public and private sectors, BC Centre for Innovation & Clean Energy (CICE) enables clean energy breakthroughs here in BC that will have a positive impact in our province and around the world. That will help us get to net zero, and beyond. 

Because CICE exists first and foremost to protect and preserve our planet for future generations. Our most important stakeholder is, and always will be, Earth. And our independence as an organization makes it possible for us to put the planet’s interests above all else. Just as importantly, being independent means we can bring together anyone and everyone who aligns with what we’re trying to do, and why. Public or private, big or small, from near or far, there’s room for you at our table—as long as you’re ready for action. We’re not here to do research, or to have conversations about the climate crisis. The fight to save our planet is an all-hands-on-deck, do-or-die endeavour. At CICE, we’re doers. 

We focus on clean energy innovators with market-ready solutions, whether they be products, services or approaches. What matters to us is that they stand to make a meaningful difference to GHG reduction—and have strong potential for scalability. Together with our members, we support these innovators on their journey to make a difference on a global scale. But we don’t just invest in these innovators. We are invested. Deeply. After all, it is our planet—our home—we’re working to save. 

While we’re proudly based in BC, CICE’s scope is global. So we consider it our responsibility to think beyond borders and socioeconomic brackets and remember the places and people who risk being hardest hit by climate change. In the fight for our planet, there is no “us” and “them.” We’re all in this together. 

With the support of our members, we’re enabling clean innovation like the future of the planet depends on it. Because it does.

CICE home page with text by copywriter Chelsea Herman
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